Do Not Destroy®Store

Welcome To

Paloma Picasso x Tiffany & Co.


Perhaps, Paloma Picasso is influenced by our “Love” handwriting T-shirt.😋

With Love,
The Do Not Destroy Store Team

New $pecial Price

$pecial price through the end of the year. You can find all of our products here.

From me to you,
The Do Not Destroy Store Team

Richard Branson: My six tips for every young entrepreneur

1. Think about what drives you

When you’re considering which idea to turn into a business, think about the subjects and problems that interest you most. Is there an industry you love? A talent you have? A cause that you are 110 per cent behind? Don’t start a business just because you think it’ll turn a profit; if you’re not in love with the idea, you won’t move mountains to make it happen.

2. Start at your doorstep

Now that you have decided on the area you’d like to focus on, look around yourself. What is the market missing that it desperately needs? Which services do you and your friends use that are lackluster and could be hugely improved? Think about how your business could help your street, your neighbourhood and your city. From there, you might someday expand to bigger markets.

3. Shake things up

As you design your product or service, remember your resolve to serve the public; business is about improving other people’s lives. Hopefully, once you’ve done that, more money comes in than goes out.

From Virgin Records and Virgin Atlantic to Virgin Money and Virgin Active, our team has always launched businesses out of a genuine desire to disrupt the status quo and improve things for customers.

4. Listen to advice, not to naysayers

When you’re just starting out, you should ask those with experience in your field for advice, especially your parents. But be careful not to confuse discouraging comments for good advice. Lots of people will tell you that your idea won’t work, or that it has been done before. When I started out, I lost count of the people who told me that I wouldn’t succeed.

5. Stay focused – and motivated

You need to dream big and have lofty goals – but in your first year, concentrate on establishing your business and surviving. Keep your eyes on the prize and on day-to-day operations, setting small targets for each day, then each week, each month, each quarter and each year. Write them down and then tick them off. You will be amazed at how much satisfaction you get from this.

6. Love what you do

Whatever you’re doing in business, it should be fun. That has always been a priority at Virgin, and it’s a vital component of our success. I love what we do, our employees love what we do, and so our customers love what we do, too.

New Work: California Dreamin Pillow

Now available. California Dreamin Pillow by Do Not Destroy®
You can find the pillows here.

Handle with care for you & yours.

Nice Dream,
The Do Not Destroy Store Team


Colors printing and finalized for a new product line.




Do Not Destroy Store is a structured, continuous, year-long process where personal and inspiration take place throughout the year.

New Work: Love Bites (RE-DO-M/A-FLAVORS) Series

We have a new product for you. Love Bites (RE-DO-M/A-FLAVORS) Series by Do Not Destroy®.

Food is universal, but Flavors are unique. We love our Flavors by Marc Atlan tees so much we could wear them every day. Unhappily, they are so hard to find today. So we thought it would be neat if we made our own Flavors T-Shirt Collection for us & you. American Apparel t-shirt, made and printed in USA. Hand-made to order™

You can find the T-Shirts here.

Handle with care for you & yours.

Warm Regards,
The Do Not Destroy Store Team